Catsup: solved
June 26th, 2009 by ftobiaA few weeks ago I found myself lacking catsup. This put me in the awkward position of having to purchase some. Ketchup is the kind of thing you shouldn’t have to worry about buying; it should always just be there, ready to apply to your hot dogs or easy mac.
As luck would have it, I got my friend Rob to pick some up for me. And when I saw it, it blew my mind. Catsup has been solved. Bottles are now upside down, so you don’t have to shake it up or wait for ketchup to pour out. They’re plastic so you can squeeze them, instead of relying on gravity to do your work for you. The top (bottom?) even has a no-drip mechanism to keep ketchup off your cap. Brilliant.
It makes me really happy that we’ve advanced to the point, as a civilization, where we no longer need to spend time and energy worrying about the best way to package, distribute, and utilize our ketchup resources. Heinz, you’ve done it again.
Hail packaging science.
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