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	<title>Constrained Bliss Point &#187; ketchup</title>
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	<description>where the social welfare function meets the grand utility possibilities frontier</description>
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		<title>Catsup: solved</title>
		<link>http://www.constrainedblisspoint.com/2009/06/catsup-solved/</link>
		<comments>http://www.constrainedblisspoint.com/2009/06/catsup-solved/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 14:23:45 +0000</pubDate>
		<dc:creator>ftobia</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[catsup]]></category>
		<category><![CDATA[ketchup]]></category>
		<category><![CDATA[packaging science]]></category>

		<guid isPermaLink="false">http://www.constrainedblisspoint.com/?p=120</guid>
		<description><![CDATA[A few weeks ago I found myself lacking catsup. This put me in the awkward position of having to purchase some. Ketchup is the kind of thing you shouldn&#8217;t have to worry about buying; it should always just be there, ready to apply to your hot dogs or easy mac.



As luck would have it, I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">A few weeks ago I found myself lacking catsup. This put me in the awkward position of having to purchase some. Ketchup is the kind of thing you shouldn&#8217;t have to worry about buying; it should always just <em>be there</em>, ready to apply to your hot dogs or easy mac.</p>
<p style="text-align: left;"><a href="http://cleanbinproject.com/2009/01/10/day-194-seeing-red/"><img class="aligncenter" title="Ketchup: solved" src="http://cleanbin.files.wordpress.com/2009/01/ketchup.jpg?w=224&amp;h=240" alt="" width="224" height="239" /></a></p>
<p style="text-align: left;"><img src="file:///C:/DOCUME~1/tobiaf2/LOCALS~1/Temp/moz-screenshot.jpg" alt="" /></p>
<p style="text-align: left;"><img src="file:///C:/DOCUME~1/tobiaf2/LOCALS~1/Temp/moz-screenshot-1.jpg" alt="" /></p>
<p style="text-align: left;">As luck would have it, I got my friend Rob to pick some up for me. And when I saw it, it blew my mind. Catsup has been solved. Bottles are now upside down, so you don&#8217;t have to shake it up or wait for ketchup to pour out. They&#8217;re plastic so you can squeeze them, instead of relying on gravity to do your work for you. The top (bottom?) even has a no-drip mechanism to keep ketchup off your cap.  Brilliant.</p>
<p style="text-align: left;">It makes me really happy that we&#8217;ve advanced to the point, as a civilization, where we no longer need to spend time and energy worrying about the best way to package, distribute, and utilize our ketchup resources. Heinz, you&#8217;ve done it again.</p>
<p style="text-align: left;">Hail packaging science.</p>
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